How we started

We started StraightStep after seeing how painful surgery could be

2021Since

Our First Meeting- Dr. Morgan's Office, 2021

My mother went into bunion surgery hoping she’d finally get her life back. Instead, we watched her struggle through a painful recovery that made simple things like walking unbearable.

She had expected a difficult few weeks. What none of us expected was how much the recovery would take from her.

Watching that happen was hard because the decision had never felt like much of a decision in the first place.

She had lived with the discomfort for years, tried to work around it, and eventually felt like surgery was the only option left.

Nobody should have to choose between invasive surgery or living with pain.

-Dr.Rachel Morgan
So We Started Looking For More

We found that most products simply cushion the bump or separate the toes, temporarily managing symptoms without addressing the underlying cause of the pressure and pain.

Gel pads that cushioned the bump. Soft sleeves that reduced rubbing. Toe spacers that created a little separation. We wanted something that did more than simply work around the bunion. We wanted to treat the root cause.

Here's What We Found

Working with Dr. Morgan, a foot specialist, and her research team, we spent two years studying what existing bunion products were missing and testing different prototypes on real feet — including my mother’s.

We found that with consistent, sustained mechanical stretch, the tight tissues surrounding the bunion joint can gradually become more flexible, helping reduce the forces pulling the big toe inward.

By gently guiding the toe outward, StraightStep targets the underlying mechanical cause of bunion pressure, helping relieve discomfort at the joint instead of simply offering temporary comfort.

Maya Ellison

Founder

  • Comfort First

    From day one, we’ve prioritized comfort because consistency only happens when a product feels good to wear.

  • People Before Purchases

    A sale is never more important than giving someone clear and helpful information.

  • No Question Is Too Small

    You’ll always be treated with patience, respect, and a genuine willingness to help.

  • 15,000+ People Helped Since 2021
  • 2 years of Prototyping Before Launch
  • 90 Days to Change Your Mind